The phrase refers to the practice of searching for local veterinary services that perform a specific surgical procedure on animals, typically dogs, to alter the natural shape of their ears. This involves removing part or all of the pinna (the visible part of the ear). An individual might utilize this search term when seeking such a service within their geographical area.
The prominence of such searches reflects varied perspectives on this cosmetic procedure. Historically, ear modification was performed for perceived benefits such as improved hearing, prevention of ear infections, or for breed-specific aesthetic standards. However, ethical considerations and animal welfare concerns regarding pain, recovery, and the necessity of the surgery have led to restrictions and bans in many regions.